Based on my unconventional résumé I was able to gain comprehensive experience in various industries across many regions. I worked as a consultant for the German Corporation for International Development (GIZ) in Eschborn near Frankfurt and for PR agency MMK in Hamburg; and as an editor for the online platform www.bundesliga.de in Berlin and German Sports Broadcaster DSF in Munich. Let me highlight the following four collaborations:
G2G, G2C, G2B / WEF Davos
Hong Kong Economic and Trade Office, Berlin (official representation of the Hong Kong Special Administrative Region Government to eight central and eastern European countries)
Promoting the Hong Kong Special Administrative Region (HKSAR) as a unique city and leading global business hub. Fostering international dialogue in a period of transformation for Hong Kong’s business and society. Embedding Hong Kong’s role into national campaigns such as “Belt and Road” and “Guangdong-Hong Kong-Macao Greater Bay Area”. Implementation of a creative and functional Government communication through multi-channel dialogue. Developing and establishing a high-level network in politics, business, media, culture and science. Accompanying Hong Kong’s Head of Government to the World Economic Forum in Davos 2018.
Assessment of the HKSAR Government of my performance: “sharp media, political and business sense” / “shaped fruitful and stable relationships in local and national governments as well as in the business community”.
Bosch Power Tools / eCommerce in China
Aquarius Asia (Digital Agency, Hong Kong / today: Serviceplan China)
Strategic positioning of Bosch Power Tools in the Chinese market. Developing digital sales promotion campaigns for innovative technological products (B2B). Assessment of the client: “excellent results … highly regarded within Bosch … outstanding understanding of our brands and products”.
Concept, creation and marketing of the study “eCommerce in China today”. Assessment of the agency: „significantly contributed to the success of Aquarius Asia” / “team player with high intercultural competence and strong leadership skills”.
German Business in China
German Chamber of Commerce South & Southwest China (Guangzhou)
Promoting the interests of German business in South China. Organisation of about 100 events, from Beer Festivals via SME Conferences to product launches of prestigious German brand manufacturers. Increasing the number of member companies by 50 percent. Writing numerous articles on business in China.
Assessment of the Delegate of German Industry and Commerce: “excellent organisational and editorial skills” / “contributed … significantly to the strategic development of the organisation”.
Microsoft / Gauloises / BMW Motorcycles
Faktor 3 (PR Agency, Hamburg)
Microsoft: Corporate Affairs, Corporate Digital Responsibility, Sustainability, Philanthropies
Gauloises: Positioning a non-conformist brand in a challenging media environment. Awarded at Cannes Lions and Art Directors Club. Assessment of the client: “a highly professional and creative manager … demonstrating an outstanding understanding of the nature of the brand”.
BMW Motorrad: Transferring brand and product values from special interest to mass media. Assessment of the agency: “comprehensive understanding of the communication of brand values“.
